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Advit selects vertical websites, grouping them together into thematic channels that are extremely valuable to those who invest in them. These vertical websites are differentiated from the major portals (horizontal) precisely because they are monothematic, and therefore specialized. As a consequence, their audience is extremely homogenous in its interests: a group that is difficult to reach and of extremely high value. This is a precise, carefully-selected target which, when taken together, can also become significant from a purely statistical point of view. Advit’s verticality represents a precious opportunity to reach the right audience without wasting resources or time: a clear competitive advantage for anyone who invests in communications.
Planning an ad campaign on the Advit Network means:
Reaching 100% of your target through a single planned communication, wasting investment funds nor precious time
Making your life that much simpler by combining the quality of specialized websites with interesting overall traffic volumes
Relocating credibility: being present in a network of experts does your brand well, and helps foster a quality word-of-mouth experience.
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