Frequently Asked Questions

What banner formats are considered standard for the market?

In order to favor the planning, creation and purchase of online advertising, for a number of years now the EIAA and IAB Europe have defined the adoption of standard European formats.
Therefore, it is opportune to adhere to the market standards, structuring the website so that it can host the following formats:

Banner	468x60
Leaderboard	728x90
Strip Banner	750x25
Scyscraper	120x600
Wide Skyscraper	160x600
Box	250x250 | 300x250 | 336x280

Within the online ad market, do people also use non-standard formats?

Internet is an extremely versatile instrument, one that makes it possible to continuously employ new solutions.
Using a non-standard format can potentially provide the advertiser with an interesting opportunity: its greater appeal can prove much more effective in terms of clicks, and undoubtedly represents a good brand image strategy.
Advit uses diverse special solutions, and is continuously on the lookout for new formats that are both high impact and non-invasive (full respect for editorial content through the use of non-invasive ad formats is a fundamental condition for the success of any campaign).

What parts of my website should be pushed beyond the home page?

All of them! Each page of a website can be taken advantage of, and this is why it is so important to structure pages in the right manner so that they can host standard banners. However, if there are certain pages on a website where you would rather not have any advertising, all you need to do is not offer them to advertisers!

What is the database of my website worth?

Website databases – made up of data on the users who choose to register there and sign up for its newsletter services, participating in networking activities, download digital objects, etc. – can prove to be a precious resource for advertisers and, as a consequence, a good source of income for publishers. The effective value of any given database depends on an overall evaluation of a number of different variables:

  Management of the database itself: constant updating of the archive is a guarantee of dependability, and often determines the success of an ad campaign;

The website's theme and the presentation of its content, which supplies in and of itself information on the quality and interests of the users who register there;

The profiling criteria, which make it possible for the advertiser to reach the target he wants in a precise, effective manner.

Why should I profile my users?

Profiling registered users is one of the criteria that influences the value of a database.
Profiling criteria can be relatively generic or extremely detailed, even going to far as to contain information relative to lifestyle, habits, interests and so forth.

B2B profiling criteria	B2C profiling criteria
Geographic area Merchandise sector Legal form Type of activity Number of employees Sales	Sex Age Zip code – City – State/Province – Region/Country Profession Credit card Interests

What difference is there between newsletters and DEMs?

  A newsletter is an informative mailing distributed periodically via email. The publishing project may call for the presence of one or more spaces (boxes or other formats) dedicated to advertising.

DEM is the acronym for Direct Email Marketing, and consists of a product with exclusive advertising content sent to the user via email and regulated by an Opt-In system.

I have a database with registered users for my website. Can they receive DEMs?

Be careful! Advertising communications can only be sent to people who have previously agreed to receive them.
“Opt-In” means that a person has given the company permission to use their personal data in order to receive information about products and services.

Why should I turn to you in order to sell ad space on my website?

Advit is an online advertising company specialized in vertical portals and direct email marketing.
This means that we are able to put ad companies in contact with a predefined target in an extremely precise and effective manner.
In order to achieve this, Advit is very careful about choosing the means with which it works.
Therefore, if you are the publisher behind a specialized portal and you have a good database, we would invite you to browse through this website in order to learn more about us and contact us. We don’t distribute ad campaigns, but rather share experience and know-how necessary to earn income from your content, presenting your product to ad companies that are looking for ways to reach your audience.
This kind of work – adding value to what you already have – makes it possible for us to achieve results that increase over time.

What kinds of campaigns are appropriate for my website?

The specialization of a given portal, even more than a numerous audience, make ad spaces much more interesting for certain ad companies rather than others. Advit builds each client an ad hoc communication plan, and this method of work constitutes an advantage for the publisher as well, who now finds himself hosting an “in target” campaign.
Each month, we send a detailed report that contains a list of all the campaigns (displays and/or DEMs), as well as the total to be billed.

Why should I establish an exclusive working relationship with you?

Most large companies – in other words companies that invest a great deal of money in communications – entrust their budget to a media center. As a consequence, the advertising market is strongly bound to these centers.
Advit works hard to present media centers with the websites it represents, emphasizing their value and trustworthiness.
This kind of work is based on credibility, and positive results can only be obtained over time.
This is why it is important that the relationship remain exclusive: it is both correct and remunerative for the publisher himself to be the only one offering his website.

How long does it take from signing to the first ad campaign?

Generally speaking, several months go by while the campaign is mapped out and planned.
Furthermore, in order for an ad company to insert its advertising in a given website, work must be done in order to present and emphasize the value of that portal.
This is why at least two months go by between signing the contract and setting up the first ad campaigns on a given website.
However, the website is inserted into the planning for network campaigns immediately (in other words once the codes are inserted into the ad server). These campaigns do not earn as much, but are nevertheless remunerative.

What is a “Minimum Target?”

The Minimum Target is the minimum objective that must be obtained in order to satisfy both parties. We set our objectives based on continuity, so that they are a reciprocal guarantee. The minimum is calculated by analyzing traffic on the website (pages per month and unique users).
The CPMs are determined by: - website visibility – evaluation of the database.

What is the Preemption?

The concessionary contract calls for a preemptive right. Therefore, in the event that the publisher decides not to renew a contract that is about to expire and turn his advertising spaces over to another company, he is obligated to inform us about the conditions of the new contract and wait 15 days, during which we may present a new offer.