Standard European Formats
| Banner |
468 x60 |
| Leaderboard |
728 x 90 |
| Strip Banner |
750 x 25 |
| Scyscraper |
120 x 600 |
| Wide Skyscraper |
160 x 600 |
| Box |
250 x 250
300 x 250
336 x 280 |
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Rich Media
| Peel-Banner |
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| Floor Ad |
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| Skin |
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| Technical Requirements |
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| Peel-Banner |
PEEL-BANNER
Peel-Banners can be created with the simplicity of display formats, and make it possible to obtain results for special projects.
The Peel-Banner is an effective format because: it transmits the freshness of a non-conventional communications strategy; it appeals to a user’s emotions thanks to the surprise effect of a catchy, appealing graphic design.
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Closed format / Entering into the website, the upper right-hand corner appears to be folded over, stimulating the visiting user's curiosity.
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Open format / Once the mouse passes over the advertisement, the area opens up and he or she discovers the vast (800 x 600) underlying ad.
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| Floor Ad |
The Floor Ad is the most recent format available. Its ability to communicate freshness and innovation make it an extremely effective method.
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| Closed format / The Floor Ad is always located at the bottom of the screen, regardless of the scroll. |
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Open format / It opens once the mouse passes over it. The format can be completely personalized, and can contain video. Its clickable surface can also contain different links. |
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| Skin |
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Thanks to its strong appeal and its ability to capture the user’s attention (although it does not in any way interfere with using the website’s content), the background skin decoration scheme is an effective strategy for:
 communicating brand values;
communicating brand values; defining a product's market position.
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The entire background area is clickable.
In order to establish an even higher-impact communication strategy, the banners can be coordinated together with the background skin.
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