Target



 

 

 

THE LONG TAIL OF ADVERTISING


Advit selects vertical websites and groups them together into thematic channels that are extremely valuable.

Advit’s verticality is a precious opportunity for achieving the right audience without wasting time or resources.


 
AUTOMOTIVE CHANNEL

• Young people – young adults
• 80% male – 20% female
• Interests: motors

BUSINESS CHANNEL

• PMI
• Entrepreneurs
• Freelance professionals
• Business consultants
• Managers
• Company decision makers

     
 
CITY CHANNEL

• Users in Northeastern Italy
• Users in Romagna
• Users in Rome


E-COMMERCE CHANNEL

• Credit card holders
• Predisposed for purchases via Internet

     
 
GAMING CHANNEL

• Young people
• Interested in new technologies
• Open to new ideas
• 70% male – 30% female

ICT CHANNEL

• IT Professionals
• IT businesses
• IT managers
• Pioneers of new technologies
• Gatekeepers
• Tecno-maniacs

     
 
LIFESTYLE AND RECREATION CHANNEL

Professionals and aficionados of:
• cinema and TV
• fashion
• music
• theater
• art

 

LUXURY CHANNEL

• High earnings
• Pleasure-seekers
• Predisposed to purchasing status symbol products
• Focus on quality at any price

     
 
SPORTS CHANNEL

• 77% male – 23% female
• Young adults
• Sports fans
• Passionate about outdoor lifestyles

 

TRAINING AND WORK CHANNEL

• Young people
• Students – College / High school graduates
• HR Managers

 
 
WOMEN'S CHANNEL

• Women / Mothers
• Primary shoppers
• Upper middleclass and upper class earnings and cultural level
• Interests: fashion, design, wellbeing, fine dining

 


ADVIT S.r.l. | Corso Genova, 5 - 20123 Milano - Italy | P.IVA 02170551200 | info@advit.it Tel. +39 02 78621200 | Fax +39 02 78621209