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| AUTOMOTIVE CHANNEL |
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• Young people – young adults
• 80% male – 20% female
• Interests: motors |
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| BUSINESS CHANNEL |
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• PMI
• Entrepreneurs
• Freelance professionals
• Business consultants
• Managers
• Company decision makers |
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| CITY CHANNEL |
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• Users in Northeastern Italy
• Users in Romagna
• Users in Rome
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| GAMING CHANNEL |
• Young people
• Interested in new technologies
• Open to new ideas
• 70% male – 30% female |
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| ICT CHANNEL |
• IT Professionals
• IT businesses
• IT managers
• Pioneers of new technologies
• Gatekeepers
• Tecno-maniacs |
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| LUXURY CHANNEL |
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• High earnings
• Pleasure-seekers
• Predisposed to purchasing status symbol products
• Focus on quality at any price |
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| SPORTS CHANNEL |
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• 77% male – 23% female
• Young adults
• Sports fans
• Passionate about outdoor lifestyles |
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| WOMEN'S CHANNEL |
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• Women / Mothers
• Primary shoppers
• Upper middleclass and upper class earnings and cultural level
• Interests: fashion, design, wellbeing, fine dining |
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